We transform businesses
to say less and do more.

Productive ConsultingInteractive Marketing

News & Insights

Appropriate Use of Content Carousels

Carousels have become marketers’ new tool for plastering even more content into fixed spaces. However, they have many benefits when used right. Read this insight to learn more about what makes an effective carousel versus a cluster of more noise on the web.

Read More »

June 18th, 2010

The WIRED iPad APP and iA’s Review

WIRED Magazine’s iPad Application sold 24,000 copies in 24 hours. With public praise comes industry critics. Read the fantastic review by Information Architects and why Martin Ashal thinks they’re right, but also a bit too narrow in focus.

Read More »

June 2nd, 2010

Designing For the iPad: New Rules

Following the release of the successful Reuters iPad application, Design Director Felipe Memoria of HUGE shares his views on designing for the iPad.

Read More »

May 28th, 2010

Updates View All

      • About

      Business Consulting + Interactive Marketing

      We blend business consulting with interactive marketing and apply emerging technologies to deploy scalable solutions. Clients are an integral part of our team and this relationship ensures a shared success. Together, we unite builders, problem solvers, visionaries, strategists, and analysts to transform and create sustainable business models.

      Organizations
      Ready for Change

      We help organizations that are ready for change. Businesses with bold ideas, fresh initiatives and a general drive to say less and do more for their customers. From life science to fashion and real estate to manufacturing, organizations from diverse industries partner with Martin Ashal to build extraordinary solutions.

      Services

      Our consulting team applies a deep knowledge of business strategy, emerging technologies and interactive solutions to help clients generate measurable results. From strategy through execution we focus on the core building blocks of an organization to identify opportunities, enhance processes and build capabilities for long term success. It's what we call Productive Consulting. Less Talk. More Do.

      Our Interactive team helps organizations embrace the full power of the web, engage customers, and expand online capabilities. From developing digital marketing strategies to deploying custom websites and applications, the focus is always to create a positive experience for the user while solving a measurable problem for the business. Our team of developers, copy writers, experience designers, information architects and marketing strategists transform ideas into action.

      • E-Business and Web Strategy
      • Opportunity and Market Analysis
      • Real Time Analytics and Social Monitoring
      • Go to Market Strategies
      • Business Modeling
      • Business Process Consulting
      • Research & Analytics
      • User Research and Persona Development
      • Customer Engagement and Sales
      • Competitive Analysis
      • Product Development
      • Project Planning
      • Partnership Connecting
      • Social Media
      • Search Engine Optimization
      • Visual Design
      • Interaction Design
      • Information Architecture
      • User Experience
      • Usability
      • Content and Media Creation
      • Branding and Identity Systems
      • Web Development
      • Content Management Systems
      • E-commerce
      • CRM Systems
      • Social Media Applications
      • Web Application Development
      • Mobile Solutions
      • Systems Integration
      • System Hosting and Maintenance

      Recent Work

      The LEAD Project

      With a new energetic Board of Directors, LEAD challenged Martin Ashal to increase membership, refresh their brand, and drive event ticket sales. Martin Ashal defined key website goals, developed custom web solutions integrated with social media, and created the framework to transition LEAD services online. Since launching, LEAD has experienced a 300% increase is website traffic, 168% surge in member engagement, and a 48% increase in event revenue. www.TheLeadProject.org

      Services Utilized

      • Opportunity Analysis
      • Goal Definition
      • Web Strategy
      • Expansion Model
      • Research and Analytics
      • Persona Development
      • Project Planning
      • Interaction Design
      • Information Architecture
      • User Experience
      • Message Strategy
      • Content and Media Strategy
      • Web Development
      • Content Management System
      • Social Media Integration

      Greg LeMond

      Three time Tour de France winner Greg LeMond needed to revitalize his personal brand, engage fans, and build the foundation for brand alignment. Martin Ashal conducted a full brand audit to identify opportunity and develop a multiphase growth and transition strategy that would reach across all LeMond brands. Phase I efforts focused on personalizing Greg through an engaging website and integrated social media campaign while building capabilities for future expansion and new product deployment. It's too early to share the results. All we can say is, get ready for Phase II. www.GregLeMond.com

      Services Utilized

      • Opportunity Analysis
      • Web Strategy
      • Persona Development
      • Social Media Strategy
      • Interaction Design
      • Information Architecture
      • User Experience
      • Content and Media Creation
      • Web Development
      • Content Management System
      • Application Integration
      • Brand Strategy

      Clients